For ecommerce pet manufacturers, the homepage usually acts just like the commercial entrance doorway for people who have not selected a class yet.
They wish to see stock depth, useful navigation, and if the store appears to be proven sufficient to get from.
That kind of broad trust signal matches store-intent search phrases much better than forcing every single connection into a deeper assortment web site.
So this campaign stays pointed at the root URL on reason.
Petsky media & item visuals
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